For those of you that have seen the Gianni Jacklone switch ad, you might be like me and thinking that he is way too much of a cartoon, IT director to Toni Soprano indeed.

But if you surf over here you get a better feel for the guy and his story is pretty nice, much more important in my mind than some of the "I am a student" ads. He is a very important demo, the IT tech sector. If he is convinced to, as he said in his initial email, "buy 300 macs" the next time they upgrade then Apple is really making headway.